Proposal for coaching strategies to strengthen the skills of the public accountant dedicated to auditing, Cajamarca-2023

Abstract

In today's competitive world, it is important that all professionals develop the skills and competencies required to maximize their potential, which is relevant to insert and maintain themselves in the work environment. Coaching has currently emerged as a tool of excellence to reinforce these skills and competencies, since it encourages reflection and self-awareness, which affects efficiency at work. Its importance is such that the study set out the objective of formulating a proposal for coaching strategies to strengthen the skills of the Public Accountant dedicated to Auditing, Cajamarca-2023, making a prior diagnosis of the level of professional, personal and interpersonal skills and identify those with shortcomings. The research is quantitative and applied, with a non-experimental, cross-sectional and descriptive-propositive design. The population consisted of 66 qualified Accountants-Auditors from Cajamarca, selecting a sample of 33. The results showed a general level of high skills (64%) followed by a low level (27%); professional skills were located at a high level (48%) followed by a low level (27%), and professional and interpersonal skills showed a high level (67%) followed by a low level (27%). Concluding that there is greater mastery of personal and interpersonal skills than professional ones; and, that there is a wide gap between the high and low levels, which justified the design of the proposal based on coaching strategies to raise said level through the strengthening of competencies, fulfilling the proposed objectives.